![]() ![]() Represent myself, my sport and the brands I love authentically AND with professionalism.Share my story/stories, so that fans get excited about my on-track performance and the person behind that performance and pay attention to what I’m doing.Ride the motorcycle around the racetrack as fast as I can.When really, that is only one part of your job. Instead, let’s start with looking at your job description as a professional (or aspiring) athlete.Īs a sponsored athlete, my job is to ride the motorcycle around the racetrack as fast as I can. The sooner we let go of those expectations, the better. If you’re a little more realistic, you may be imagining boxes of gear arriving on your doorstep in exchange for putting a sticker on your bike. ![]() You may have visions of dropping emails to your favorite brands, asking them for money, and virtual checks landing by the thousands in your Venmo or PayPal accounts. ![]() Presumably you’re reading this because you’re a motorsports athlete looking for support from sponsors to help fund your racing activities. I’m also an active MotoAmerica team sponsor (my business, Red Currant Collective, sponsors riders and contributes sponsorship dollars to teams) and an active sponsorship seeker and manager for our own MotoAmerica team, CW Moto Racing. In that capacity, I’ve been helping people and brands share their stories in ways that generate word of mouth (ideally, positive) since the mid-90s. My name is Sara, and among a few other sharp tools in my Swiss Army Knife, I’m a strategic communication professional. ![]()
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